The Market Basket Measure (MBM) is a measure of low income based on the cost of a specific basket of goods and services representing a modest, basic standard of living. It includes the costs of food, clothing, footwear, transportation, shelter and other expenses for a reference family of two adults (aged 25 to 49) and two children (aged 9 and 13).
According to the 2011 National Household Survey, just over 48,000 people (10%) lived below the MBM in Simcoe Muskoka. In comparison, Ontario had a higher proportion of residents living below the MBM (just over 1,650,000 or 13%).
More data on low income can be found on the Low Income Measures page.
The Simcoe Muskoka District Health Unit conducts an annual survey that assesses the cost of a nutritious food basket. More details are available on the Nutritious Food Basket page. The results from the MBM are not directly comparable to results from the Nutritious Food Basket survey due to differing methodologies.